Soulsister Australia

Services
Shopify Website Design, E-Commerce Strategy & Meta Ads Management

Scope of work:
– Shopify website design and development
– Brand strategy, identity design and content direction
– Ongoing e-commerce management and consulting
– Meta ads setup, management and performance tracking
– Customer journey optimisation & mobile-first UX

Soulsister Australia is a swimwear label created to empower women. I led the creation of the digital presence, from identity design to launch and growth strategy.

The Shopify website was designed to reflect Soulsister’s bold yet grounded personality, with clean navigation, immersive visuals, and a seamless customer journey across mobile and desktop.

Soulsister is a current retainer client, and I continue to manage the brand’s e-commerce operations, digital marketing, and strategy. This includes product launches, customer experience optimisation, email marketing, and paid ads. I run all Meta advertising using a test-and-optimise approach to grow sales and deepen brand awareness.