ABOUT.

Hi, I’m Layla – the creative behind In the Flow Designs. I’m currently based in the coastal town of Crescent Head on the Mid North Coast of New South Wales, working with clients both locally and remotely to create digital experiences that feel seamless, strategic, and impactful.

With a marketing, e-commerce, and web development background, I bring strategy and creativity to the table. I specialise in designing bespoke websites for businesses who want their online presence to shine with authenticity and purpose — whether you're a maker, a wellness brand, a growing e-commerce store, or anything in between.

I take a holistic approach, looking at your business as a whole and offering services that support you across all areas — from branding and user experience to marketing, tech setup, and growth strategies.

Alongside web design, I also offer e-commerce support services, helping business owners confidently navigate the digital world. From building intuitive websites to implementing smart marketing strategies, I’m here to help you grow and thrive online.

What sets In the Flow Designs apart is my ethical, conscious approach. I believe in working with intention – choosing projects that align with my values and supporting clients who care about making a meaningful impact.

I’ve got a Bachelor’s Degree in Marketing and Public Relations and a Cert IV in Information Technology (Web Development) – the official pieces of paper to back up my passion for all things digital.

When I’m not on my laptop, you’ll find me soaking in the beauty of coastal life, surfing, or in the mountains snowboarding — because life flows better when you're doing what you love, on and off the screen.